“The first step in exceeding your customer’s expectations is to know those expectations”
Roy H Williams


Closing the customer loop or closed-loop marketing is a marketing approach embedded in customer insight. Significant changes in technology mean that we have never been in a better position to understand our customers and their behaviours. Yet, we find that very few organisations are making the most of this opportunity.

Why is it important?

At its most basic level, closed-loop marketing increases communication which creates more data and in turn, increases intelligence. This intelligence has many benefits as follows.

• Greater clarity over which channels work
(and importantly, which don’t)

• Healthier and more productive internal relationships

• More control over marketing budgets

• Better understanding of your customers and what they value

• More persuasive and more personalised marketing messages

Logient can help you create and embed a closed-loop approach. We’ll show you how to integrate your departments to maximise communication and knowledge sharing; we’ll help you understand which data metrics to analyse and track and how to give your marketing messaging more impact by using these data driven insights. Armed with this information, we’ll work with you to develop a multi-channel marketing strategy that gets results.

Talk to us about how to get started.

“Neil and the team at Logient were invaluable in helping us to define our customer proposition and go to market strategy. They understood our requirements quickly and delivered each phase on time. I would have no hesitation in recommending them in future.”

Sharon Driver (Managing Director), MTC Aerosystems

“The continued growth of our business had presented us with the challenge of keeping a constant track of our sales pipeline. Logient was recommended to me, and I had an initial discovery call with them. Neil was incredibly helpful and presented us with several options, including a CRM system which we engaged Logient to build and deploy. It is already producing results for us. I’m delighted with the work Logient have done for us and will definitely use them again”

Moira Malcolm (Owner & Director), Rainbow Glass Studio

“I can highly recommend Logient for their excellent marketing skills. Neil has recently assisted me in setting up email marketing campaigns and his knowledge in this field, as well as sales, has been invaluable. His approach to all elements of the process has been professional, personable and his attention to detail is 100%. He guided me through every step with infinite patience (vital!) and nothing was too much trouble. Thank you Neil!”

Carol Smith (Owner), Scottish Keepsakes

“We approached Logient to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He understood what we needed straight away and delivered a compelling identity for our sister company which is strong enough to stand on its own but is also consistent with our overall brand identity. We will use Logient again without question.”

Gavin Brown (Owner), Oricom Ltd