“The aim of marketing is to know and understand the customer so well, the product or service fits them and sells itself.” – Peter Drucker

MARKETING STRATEGY

A marketing strategy is an overall road-map taken by your company to reach its target audience and turn them into customers. It’s a high-level strategic document that should align closely with your overall business plan.

It’s safe to say that marketing as a discipline has undergone monumental changes over the last few years. And although the basic principles of marketing outlined above still apply, the advances made in technology mean that marketers need to make significant adjustments to their approach to fit the needs of their customers and remain one step ahead of their competitors.

 

 

 

At Logient, we‘re old enough to remember the way things used to be, and frankly, we don’t miss them.

The days of justifying a marketing budget with a scarcity of information to back it up are gone. As is the single-channel, scatter gun approach or building campaigns based on what we assume our customers will want by talking at them instead of to them.

That said, all of these approaches still exist, (and are more common than you would think) and that’s where we come in.

We will assist with your digital transformation and help you reinvent your marketing and sales strategies. Powered by customer insights, we can revitalise your brand and its offerings, developing content, markets and customers that will help you compete and excel in today’s ever demanding market.

Talk to us about how to get started.

“Neil and the team at Logient were invaluable in helping us to define our customer proposition and go to market strategy. They understood our requirements quickly and delivered each phase on time. I would have no hesitation in recommending them in future.”

Sharon Driver (Managing Director), MTC Aerosystems

“The continued growth of our business had presented us with the challenge of keeping a constant track of our sales pipeline. Logient was recommended to me, and I had an initial discovery call with them. Neil was incredibly helpful and presented us with several options, including a CRM system which we engaged Logient to build and deploy. It is already producing results for us. I’m delighted with the work Logient have done for us and will definitely use them again”

Moira Malcolm (Owner & Director), Rainbow Glass Studio

“I can highly recommend Logient for their excellent marketing skills. Neil has recently assisted me in setting up email marketing campaigns and his knowledge in this field, as well as sales, has been invaluable. His approach to all elements of the process has been professional, personable and his attention to detail is 100%. He guided me through every step with infinite patience (vital!) and nothing was too much trouble. Thank you Neil!”

Carol Smith (Owner & Director), Scottish Keepsakes

“We approached Logient to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He understood what we needed straight away and delivered a compelling identity for our sister company which is strong enough to stand on its own but is also consistent with our overall brand identity. We will use Logient again without question.”

Gavin Brown (Owner / Director), Oricom