“Learning and innovation go hand in hand. The arrogance of success is to think that what you did today will be sufficient for tomorrow” – William Pollard

NEW PRODUCT LAUNCH

This area of business is often overlooked, and to some extent, with good reason. It can be an incredibly time-consuming, expensive and resource-heavy process.

But to compete in today’s environment while continuing to provide value to your customers and stay ahead of your competitors, organisations must commit to innovation and development.

New product development (NPD) doesn’t always mean launching entirely new products or services that have never been seen before, it can be as straightforward as making your existing product or service better.

 

 

When we are engaged to assist with NPD we’ll begin by assessing what kind of innovation and development strategy exists within the current business framework. Innovation strategies are typically classed as being pro-active, active, reactive or passive.

We’ll then focus on overlaying the outputs of this strategy against industry standard methodologies to ensure that only the most viable ideas are brought to market as quickly and cost-effectively as possible.

Working closely with you, we’ll underpin these ideas with a robust project plan and we’ll assist in managing the idea through to completion

Thinking about launching a new product? Let us know how we can help.

“Neil and the team at Logient were invaluable in helping us to define our customer proposition and go to market strategy. They understood our requirements quickly and delivered each phase on time. I would have no hesitation in recommending them in future.”

Sharon Driver (Managing Director), MTC Aerosystems

“The continued growth of our business had presented us with the challenge of keeping a constant track of our sales pipeline. Logient was recommended to me, and I had an initial discovery call with them. Neil was incredibly helpful and presented us with several options, including a CRM system which we engaged Logient to build and deploy. It is already producing results for us. I’m delighted with the work Logient have done for us and will definitely use them again”

Moira Malcolm (Owner & Director), Rainbow Glass Studio

“I can highly recommend Logient for their excellent marketing skills. Neil has recently assisted me in setting up email marketing campaigns and his knowledge in this field, as well as sales, has been invaluable. His approach to all elements of the process has been professional, personable and his attention to detail is 100%. He guided me through every step with infinite patience (vital!) and nothing was too much trouble. Thank you Neil!”

Carol Smith (Owner & Director), Scottish Keepsakes

“We approached Logient to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He understood what we needed straight away and delivered a compelling identity for our sister company which is strong enough to stand on its own but is also consistent with our overall brand identity. We will use Logient again without question.”

Gavin Brown (Owner / Director), Oricom