“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney


A sales strategy is an action plan unique to your organisation that details the approach your sales team will take to achieving the growth targets as defined in the business plan.

Generally speaking, there are two ways of achieving growth. Firstly, by attaining new customers and secondly by generating more value from existing ones.

Creating a realistic and robust strategy requires a lot of careful planning and consideration. However, in many situations we are faced with, the sales strategy either doesn’t exist, or is simply a basic calculation of adding x% on to the previous years’ final figure.

This type of approach while uncomplicated, can have wide-reaching negative impacts on your business such as

  • Creating unrealistic demands and additional pressures on staff
  • Fostering a “close a deal at any cost” mentality
  • Brand and reputational damage
  • Disillusioned and lost customers
  • High staff churn rates

There is no doubt that the sales strategy has to align with the overall growth objectives of the organisation but, at the same time, it needs to be realistic, flexible and considered.

We have many years’ experience in developing sales strategies’ that work. And by working smarter with customer insights and legacy data, we can support your teams, giving them the frameworks and the tools required to achieve accelerated and sustainable growth.

Contact us to find out more

“Neil and the team at Logient were invaluable in helping us to define our customer proposition and go to market strategy. They understood our requirements quickly and delivered each phase on time. I would have no hesitation in recommending them in future.”

Sharon Driver (Managing Director), MTC Aerosystems

“The continued growth of our business had presented us with the challenge of keeping a constant track of our sales pipeline. Logient was recommended to me, and I had an initial discovery call with them. Neil was incredibly helpful and presented us with several options, including a CRM system which we engaged Logient to build and deploy. It is already producing results for us. I’m delighted with the work Logient have done for us and will definitely use them again”

Moira Malcolm (Owner & Director), Rainbow Glass Studio

“I can highly recommend Logient for their excellent marketing skills. Neil has recently assisted me in setting up email marketing campaigns and his knowledge in this field, as well as sales, has been invaluable. His approach to all elements of the process has been professional, personable and his attention to detail is 100%. He guided me through every step with infinite patience (vital!) and nothing was too much trouble. Thank you Neil!”

Carol Smith (Owner & Director), Scottish Keepsakes

“We approached Logient to assist us with a rebrand project. We had a reasonably good idea of what we needed and briefed Neil accordingly. What impressed me about their work was that it didn’t result in endless meetings and design tweaks. He understood what we needed straight away and delivered a compelling identity for our sister company which is strong enough to stand on its own but is also consistent with our overall brand identity. We will use Logient again without question.”

Gavin Brown (Owner / Director), Oricom